When will Mountain Dew Pitch Black be available through Booker and when is the wider rollout?
Retailers tracking the new Mountain Dew Pitch Black launch have two timing points to plan around: Booker first, then a broader rollout.
When it becomes available
Mountain Dew Pitch Black is available through Booker from October.
A wider rollout is planned for November 2026. The supplied information does not give a specific day in either month, so retailers should treat the timing as month-level guidance unless Carlsberg Britvic or the trade sources provide more detail.
What retailers can plan around
The confirmed launch sequence is:
| Channel | Timing |
|---|---|
| Booker | October |
| Wider rollout | November 2026 |
That means Booker customers get the earliest confirmed access window, while other retail availability is expected to follow in November 2026.
What to double-check
Because launch timing can move, check the latest trade announcement or supplier update before placing orders or scheduling in-store activity around a specific date.
What pack format is Mountain Dew Pitch Black sold in?
For stock planning, the confirmed Mountain Dew Pitch Black format is straightforward: single-serve bottles in case packs.
The confirmed pack format
Mountain Dew Pitch Black is sold in 500ml price-marked packs.
Cases contain 12 bottles. The drink is described as a citrus and grape flavoured variant from Carlsberg Britvic.
Stock details retailers should note
The supplied information confirms:
| Detail | Confirmed format |
|---|---|
| Bottle size | 500ml |
| Pack type | Price-marked pack |
| Case size | 12 bottles |
| Supplier named in context | Carlsberg Britvic |
No other pack sizes, multipacks, or price details are confirmed in the supplied context.
Before ordering
If you need exact pricing, order codes, or availability by wholesaler, check the latest supplier or trade source update, because those details are not included in the provided material.
What retail support materials are available for Mountain Dew Pitch Black?
Retailers getting ready for Mountain Dew Pitch Black have both in-store and digital support materials listed in the supplied launch information.
Available POS materials
The confirmed point-of-sale support includes:
- Posters
- Barkers
- Window vinyl
- A bottle-shaped strut
These materials are intended to support the new citrus and grape flavoured Mountain Dew Pitch Black variant in retail settings.
Digital assets
Digital support is also being made available for:
- Till screens
- Social posts
The provided context does not include download instructions, asset dimensions, or a named ordering portal.
How to use this information
For now, retailers can plan space for physical POS and prepare to use digital assets where available. If you need the actual files or delivery timing, check the latest supplier communication or the linked trade coverage.
Sources / Learn more
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